Today, video advertising is a multi-faceted industry that has grown significantly over the years. It is now widely used in various forms of media, such as television, billboards, and mobile apps.
According to statistics, the industry generated over $27 billion in revenue in 2018. It is expected that this amount will continue growing.
In this tutorial, we will discuss the various factors that make video advertising so effective and how you can create effective videos at home using a free online video editor. We will also discuss the tools you can use to make your own videos at home.
Contents
- How To Create an Effective Advertising Video Using Online Tools?
- Engage to Audience with Clear Intent Using an Ad
- Target the Right Audience
- What are the Factors to Consider?
- Express Your Goal on Your Ad
- Prepare the Equipment For Your Video Ad
- Film One Scene At a Time To Find the Right Segment
- Time For Editing
- Finish it with a Strong Call-to-Action
How To Create an Effective Advertising Video Using Online Tools?
A video advertisement is a powerful way to get the attention of potential customers. It combines audio and visual elements to create a compelling and effective story. 30-second videos are ideal for generating leads and turning potential customers into subscribers.
Engage to Audience with Clear Intent Using an Ad
Social media and video sites make it incredibly easy to share your ad with an audience that most likely wants to know more.
However, it is up to you to ensure that the message you deliver is relevant to them and that they are motivated by the products or services you offer.
What to Do: Before you can start thinking about how to convert your potential customers into buyers, it is important that you first think about the people who are interested in your brand.
Target the Right Audience
A well-designed ad should have clear goals and intentions. It should also be engaging for your potential customers.
Before you show off your services or product, ask them to do something to help you build a stronger relationship with your potential customers. Some of these options include: Buying your product or trying out your service.
What are the Factors to Consider?
One of the most important factors you should consider when designing an ad is who your target market is. If you answer “everyone,” that means that you are only interested in advertising to everyone.
Instead, focus on the individuals who will benefit from your product or service. For instance, if you plan to advertise to women, make sure that you speak their language.
Express Your Goal on Your Ad
Before you start working on the scriptwriting process, make sure you clearly understand what you want to achieve. For instance, will your ad be an instructional or explainer video? Also, will it be an affiliate blog video or an instructional video?
Write down everything you want to describe in terms of audio, special effects, and visuals. Then, think about whether or not you need actors for your ad.
Prepare the Equipment For Your Video Ad
If you plan on recording a software demo video, you will need a camera. Nowadays, smartphones can shoot in 4K or Full HD, which means you do not need to spend a lot of money.
Tip: You can also use various accessories such as microphones, cameras, and lighting to take care of your equipment.
Film One Scene At a Time To Find the Right Segment
Do not worry if you need to take multiple shots to get everything done, as long as you only film one scene at a time. Videos that are shorter can help you find the right segment in the final product.
Also, make sure that your microphones are attached properly and avoid background noise and poorly-equipped microphones.
- Reminder: Like with bad background noise, the video background can ruin your video. If you have recorded a video that you don’t like the background, then you can remove it using a video background remover.
Time For Editing
After all of your videos have been filmed, it is time to put them all together. This can be done with an online video editor, which is very easy to use.
Finish it with a Strong Call-to-Action
Your video ad should be about what you want your viewers to do after they have seen it. It would be best if you also made clear what actions you want them to take, such as telling a friend or changing their behavior. Short and sweet lines such as “Find Out More” or “Shop Now” are ideal.
