Do you want to know the secret to increase the engagement of your Instagram stories? The answer is simple: stickers! They are a fun and interactive way to draw attention to your stories and engage with your audience. From polls and questions to emojis and GIFs, stickers can help you boost engagement on your Insta stories. In this article, we’ll explain why stickers are so effective and how you can use them to get the most out of your social media marketing campaign.
Contents
Types of Stickers
- Hashtags – Hashtags are a great way to connect stories to broader conversations and discoverability by including relevant hashtags to stories. They can also be used to create custom hashtag challenges or to tag specific vital phrases.
- Questions – Question labels are great for engaging with people as they allow you to ask questions directly from your stories and collect instant feedback on topics from followers.
- Polls – Polls provide a fun way to get followers involved in decision-making and can be used for various subjects, from product preference polls to questions about favorite products.
- Gifts – Gift symbols provide a fun way to reward people for their engagement with the story by allowing them to send virtual gifts to other users. You can also use them to create loyalty programs or reward followers with exclusive discounts and offers.
- Custom Stickers – Custom decals empower you to showcase unique content on your stories, such as special offers and events. The best thing about them is that they are highly customizable. For example, you can use this sticker maker online and incorporate your designs and logos into the experience.
Ways to Leverage Stickers
- Encourage conversations – Such labels can encourage conversations by prompting followers with questions or inviting them to share their thoughts on a particular topic. It allows you to gain valuable insight into the interests of your followers.
- Foster excitement – By using signs, you can encourage followers to engage further with the content, which can increase likes, comments, and shares. It can help drive further reach and visibility for the story and its creator.
- Secure reliability – You can build stronger relationships with your clients utilizing unique labels. It ultimately clears the way for increased loyalty and trust. It is especially true for custom markers that can showcase exclusive content or offers that followers would otherwise not have access to.
Benefits of Using Stickers for Engagement
Increase organic reach
The algorithms prioritize organic content, so content creation revolves around making everything organically. Luckily, decals add to such organics, increasing the reach of your stories. Well-designed labels will attract more people, resulting in increased discoverability.
Besides, as more people interact with stickers, promoted stories are also likely to be seen by more people as they appear higher in user feeds. It enables you to gain a more significant return on your investment.
Strengthen relationships with followers
By engaging followers directly through signs, you can strengthen your relationships by offering exclusive content or discounts and providing a platform for conversation and feedback. It creates an overall better experience for clients as they feel that you take their feedback or input into account.
Five rookie mistakes brand owners make when utilizing stickers
- Not Creating a Storyline: Instagram is a visual story-telling platform that thrives when users share their stories creatively and uniquely. If you’re just randomly placing stickers on your posts, it can make for an unappealing and unengaging experience for your followers. To avoid this mistake, create a storyline for each sticker post or at least group several of your sticker posts into a cohesive narrative.
- Not Taking Advantage of Other Formats: While Instagram’s stickers are great for adding fun and creative visuals to your posts, don’t forget about the other types of content offered on the platform. Don’t limit your visuals to decals—mix them up with Boomerangs, GIFs, pictures, and videos.
- Using Too Many Stickers: Too many stickers in one post can be overwhelming and come across as unprofessional. Additionally, it takes away from the story you’re trying to tell. To avoid this mistake, stick to using only one or two per post and ensure they are relevant to the story being told.
- Not Utilizing User-Generated Content: Stickers work wonders when combined with user-generated content. Invite followers to share their stories with you, then repost and share them with your followers by adding a sticker to them. It will help expand your reach and make your publications more amusing.
- Not Utilizing Color Schemes: Color plays a vital role in visuals on Instagram. You want to make sure that your sticker posts are organized and color-coordinated. If you’re not careful, you can end up with a visually confusing post that looks cluttered and unappealing. Try to coordinate the color schemes in your sticker posts by choosing a dominant color and using complementary colors throughout the post.
Conclusion
In conclusion, using stickers to multiply Instagram stories engagement is an easy and cost-effective way to supercharge your network presence and build a more successful profile. From creating custom decals to pairing them with relevant visuals, there are many ways to use them effectively. Put these tips into action and watch as your engagement grows!
